to communicate the leica sofort, the instant camera from leica,
the ads celebrate the universe of instant photos and their fans, triggering the endless evolution of the digital age.
after all, even without bringing cutting-edge technology, savings or thousands of pixels, the snapshots are modern, fun and charming.
attributes that, let's face it, the digital universe and its disciples will never understand.
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cannes/ shortlist
oneshow/ shortlist
